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Makeover operation for Orange boutiques in France.
08/11/2011 Orange boutiques get a striking makeover. Thanks to the black and granulated 3M™ DI-NOC™ architectural finishes, the stores of the telecom operator are given a new lease of life.
With its granulated look, which catches the light, 3M™ DI-NOC™ architectural finish reference PS 504, was initially tested in a Parisian store. The successful trial led to a larger scale operation that already involves 60 stores across France, out of a total of 350 stores.
This is a great way to reinforce a brand's identity!
"Our challenge was to integrate the strong colours of our brand, and especially the black colour, on our furniture. 3M™ DI-NOC™ architectural finishes have been selected for this makeover, with the advantage of a flattering appearance. We had decided to replace base cabinets and sales counters, but full replacement of cash desks was too complex and too expensive. We had already worked with an application company for 3M Window solar control films and when I mentioned my project of a makeover for Orange boutiques, this application company suggested to use 3M™ DI-NOC™ Architectural finishes".
Arnaud Lefèvre, design project manager for Orange Network
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