Brand Identity at Rombouts in Belgium - Day & Night!
No company can survive without any form of brand identity, not even Rombouts. In 2005 they started their search for a new and younger company image. They wanted people to notice them; they wanted to be seen. Rombouts' brief was “Increase the notoriety of Rombouts by associating Rombouts with a delicious cup of coffee”.
All 3M films used on the vans are reflective, making the vans visible both day and night. The image of a nice cup of coffee and the large logo were also cut out of 3M reflective graphic film.
A few criteria had to be taken into account when selecting the right films. They needed to last the entire lifetime of the vehicle or at least the duration of the leasing contract. The films had to be resistant to high pressure purifiers and car washes. And, last but not least, they had to be easily removable when the leasing contract expired. 3M films meet all these expectations.
Rombouts also opted for 3M™ Series 983 Diamond Grade Conspicuity Marking material to outline the vans. Not only can the vans be seen every minute of the day, they also guarantee additional safety for the drivers. Fewer accidents occur and a lot of damage-related costs are being saved.
Back to: Case Studies